About Us

LIAP Marketing Consultants was built to help purpose-driven businesses grow with clarity, strategy, and intention. Founded by Catherine Cardoso, a marketing executive with over twenty years of experience driving growth for global brands including Philips, Timex, and Unilever, as well as small businesses and nonprofit organizations, LIAP brings the discipline of Fortune 500 marketing together with a deep understanding of what it takes to build and scale a business.

What does that mean for clients?

Clear strategy, stronger customer connection, and marketing designed to drive real results. Catherine has led brand turnarounds, accelerated revenue growth, and built integrated marketing strategies that connect insight to execution, knowing how to identify what matters most and focus effort where it will have the greatest impact.

About CatherineCardoso
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Founder & Principal, LIAP Marketing Consultants

Catherine Cardoso built her career on a simple belief: marketing, at its best, is the art of connecting a solution to someone who needs it. She discovered that idea in college, after arriving in the U.S. at 14 and working her way through school in roles that ranged from census taker to wedding support staff to financial investment assistant. That range taught her to move fluidly across contexts, a skill that has defined her marketing career ever since.

At Philips, she led integrated marketing for the consumer device and personal care portfolio. At Zoom, an FDA-cleared dental device brand, she reversed a seven-year revenue decline within 18 months by building dual-audience campaigns for consumers and clinical professionals alike. She leads the Girl Scouts of Connecticut as Chief Marketing & Communications Officer, where she created a new infrastructure to drive integrated marketing plans and communications.

Across every role, Catherine has approached marketing as a full customer journey, not a single campaign, where every touchpoint, including what happens after the sale, shapes the long-term health of a business. She grounds her decisions in data, balanced by sound judgment and instinct.

As a Latina woman fluent in Spanish and Portuguese, Catherine has spent her career leading marketing organizations inside global companies like Philips and Unilever, while staying closely attuned to the everyday needs of the people those brands ultimately serve. She founded LIAP Marketing Consultants to bring that perspective, and two decades of enterprise-caliber strategy, directly to women entrepreneurs building something of their own.

She is also a marketing mentor with the Women's Business Development Council, working with women founders navigating the same growth challenges she's spent her career solving.


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